Facebook gets video advertising: 15 second spot

Seven nations involved, now in France, Germany, the UK, then Brazil, Japan, Canada and Australia

Facebook gets video advertising: 15 second spot

VIDEOS advertising that Facebook introduced in the U.S. in March are going to land in a further 7 countries: in Europe it's up next month in France, Germany, the United Kingdom , but not yet in Italy. It is spot 15 seconds that will appear in the stream of news of users and which will start automatically, without sounds activated unless there is clicked above.

In addition to the three European countries, the platform will debut next month - the way the World Cup is not accidental - in Brazil , Japan, Canada and Australia.

84% of the one billion and 300 thousand Facebook users are located outside of North America : Brazil active users per month are 87 million , Britain 34 million. The service video advertising has been launched recently in the form of tests in the United States , open to a small group of advertisers , including the NBC television network .

Facebook , as reported by Reuters , said that the results of this initial phase were good but not ' release figures on the platform. As for the U.S. , even with the landing overseas the social network seems to proceed with caution with the commercials ' auto-play ' , which starts automatically , to avoid bothering users . Each spot will have to pass some sort of quality control monitored by Facebook along with Ace Metrix , a company ' analysis .