Google, advertising on refrigerators and cars: AdSense scenarios

Big G announced this possibility in a letter to Sec But then turns around talking to the Wall Street Journal
AWAY FROM THE SCREEN computer and the smartphone. To get to the wrist , in the car , im cooking . Google in the near future could bring Advertise on refrigerators and thermostats ' smart ' . Such would be the intention of the Californian giant according to what emerges from the letter sent in December to the SEC, the U.S. Securities and Exchange authorities , and made ​​public in recent days. But Big G , which in January bought the thermometers " smart " Nest for $ 3.2 billion , for the time slows down .

In the statement with the Securities and Exchange Commission, Google writes that " within a few years " along with " other companies " could " offer AdSense advertisements and other content on refrigerators , monitors in cars , thermostats, eyewear, watches, just to mention some of the possibilities " .

In other words everything that is connected to the Internet . The Mountain View company says to justify the fact that you have not responded to the SEC on revenues generated by mobile devices because , pressed , the landscape of mobile technology " continues to evolve " with the arrival of more types of smart devices . "We expect - he adds - that users will use our services and see our advertising on a wide and growing variety of devices in the future ."

In any case, Google is both Nest, interviewed by the Wall Street Journal, have rejected the hypothesis. A Google spokesman said that Nest " does not have a business model based on advertising " and Tony Fadell , founder and CEO of Nest, wrote that " the pubblicià are not suitable for the ' user experience ' customers ' Nest '