Apple's new phase: the new iPhone 6 and the "iWatch"

Also presented the iPhone 6 and 6 Plus. In nine countries from 19 September. The expected smartwatch Cupertino will be on sale at the beginning of 2015 from $ 349.

Two new iPhone's, the iPhone 6 and iPhone 6 Plus they arrived, two cars ranging from the larger to flank the "old" smartphone from Apple. But as they were expected, though they may be successful, they were not the star of the iPhone that Apple has great presentation held yesterday in Cupertino in California. "It opens a new era for Apple," said Tim Cook, with the emphasis needed for special occasions, going on stage at the Flint Center Of Performing Arts, an era in which the Cupertino company, collects' legacy of Steve Jobs to bring in entirely new lands. The first and most striking is that of payments, with the new Apple Pay system, which transforms the smartphone from Apple in tools to make obsolete the system and confirmation of acceptance of a payment by credit card and pointing straight towards a future in which the use of paper money is minimized. 

But if innovation in payments will need time and alliances to succeed, it may take a little to the success of Apple Watch, the first watch produced by Cupertino. Watch is very limiting to define it, certainly the car of Apple is primarily a "personal device" that performs many different functions, among which the one to keep track of time passing. The Apple Watch is a new object, goes right into the category of "wearables", that of wearable technologies, the ones that we always keep him and that will tend to be more and more technological extensions of our bodies. In fact, Apple Watch, just to clarify, it has a sensor that allows the machine to record our heartbeat and, if desired, share it with others. But not only is an mp3 player, it is a "fitness tracker" that allows you to monitor many physical activities and, in conjunction with the iPhone, allows us to send and receive messages and emails, make phone calls, view photos, read the maps to get directions, play games. 

Watch Apple does not just become part of the already crowded category of "smartwatch", but wants to take the concept to a higher level, both in the design, well-kept, whether in technology, with a new operating system that will, as it has been for the iPhone, the app dedicated to the birth of many more features. The machine is anything but subtle, but weighs much content, and a look that makes it extremely elegant, especially in the "Edition" is the most expensive, for the public objects of luxury, with which aspires to enter competition. No coincidence that Apple has invited

presentation to the many representatives of the fashion world, Cook has quickly realized that the success of such a device is linked to acceptance by those who determines what is "trendy" or "fashion", and he is not wrong, because it is a visible object, which should be an integral part of the look of the wearer. For this Joni Ive, the designer who is head of creative Apple has provided endless possible combinations, a strong customization of Apple Watch, just to make the watch even more personal and adaptable to different situations, from sports (with Apple Sport Watch) to the elegant (with Apple WatchEdition). 

It is a change of horizon for the Cupertino company? In part, yes, Cook and his trying to bet on a different market segment, with strong growth potential, following the example of the historical Swatch and bringing it to a new level of technology, offering a clock able to comply with the personality of wearing it and at the same time offer advanced features to ensure that it is always more useful and convenient. It is an object that seems intended primarily to "digital natives" who are hyperconnected and are seeking suitable gadget to the new reality, more than a generation old users of classic watches, which is probably such a machine will not know, at least initially, what to do .