The real revolution of Apple called Apple Sim

It was not announced on stage but some in the US and Great Britain. Sim only programmable branded with the Apple and pre-installed on the tablet. It allows the customer to change the flight plan data according to their needs. It saves!

 The real news was still behind the scenes. There it was discussed during the presentation of the iPad 2 and the new iMac Air 4K and not because Tim Cook if they have forgotten, since this is a matter of some importance. Her name is Apple Sim has everything to revolutionize the phone market, with repercussions - at least in Europe - have yet to be measured. Meanwhile, we explain what it is. It 'a Sim Card Apple branded programmable and pre-installed on the iPad. For now only applies to the data plan of the iPad.

We read on the official American Apple: "Apple Sim gives you the flexibility to choose from a variety of short-term plans of selected operators in the United States and the United Kingdom directly from your iPad, so in relation to your needs, you can choose the plan that works best for you, with no long-term commitments. And when you're on the go you also have the option to choose a data plan from a local operator for the duration of your trip. "

For now only work for those who reside in the United States and the United Kingdom, thanks to agreements with big industry such as AT & T, Sprint, T-Mobile and Everything Everywhere. And 'that the customer may choose from time to time with the new operating system iOS8. In tablets sold in the US and UK shows the menu "Cellular Data Account", where you can change your profile data best for their needs. All this without having to change the Sim, but only by entering username and password. Not bad.

In fact, the turning point - at the end of a virtual Sim - is an idea of Steve Jobs aside after the first talks with telecom operators. But even if you are referring to a handful of years ago, many things have changed since then. With the result that we now have Apple as an intermediary between the user and the operators, not just one but all those that are part of this system. One consequence is that telecom companies will have to raise once again compete on price. And the customer will rub their hands.

After all, putting the needs of the consumer at the center of everything we are on the course set by the EU - which is working on a single charge roaming the European Union - specifically in relation to telephony. In short, the goal is simplicity for the user and less contractual ties. With Apple, being able to support a number of suppliers, it is able to crank out offers much more attractive than what we now reserve a single operator. A mix of news that is sure an earthquake in the telephony world as we know it now. You just have to wait to see its first effects. For now, only the US and Britain, as well as the procedures to be able to subscribe to a data plan phone vary from country to country. And we are more complicated than elsewhere.